It looks like Golden Palace Casino is looking to rename everyone in the world to "GoldenPalace.com". About a week ago, they bought the naming rights to a Tennessee woman for $15,199.
Now they bought the naming rights to a woman's unborn triplets for $12,000. One of the children will be named "GoldenPalace.com", while the other two children's names will not be released until they are born.
This seems like a much better deal than the other auction because you get to name 3 people (works out to $4,000 each, vs. $15,199 for the Tennessee woman). But more importantly, these are newborns, so they are going to live a lot longer than the Tennessee woman, so it will be a longer advertising period as well.