SCP Private Equity Partners, a private equity firm that invests in companies in high growth industries, announced that its portfolio company, BIAP Systems, Inc., has brought interactivity to television through partnerships with Time Warner Cable and eBay.
Through the use of BIAP's "intelligent agent software technology," cable subscribers in the US will now have the ability to access eBay directly from their home TVs.
BIAP's "eBay on TV" allows registered eBay users to check the status of their accounts and submit bids using their existing set-top boxes and remotes. Alerts will be posted on subscribers' screens if they have been outbid or have won an auction - all in real time and from any channel. The service comes at no additional cost to cable subscribers and is accessible through a simple on-screen sign in process.
eBay on TV has been pilot tested by Time Warner in Austin, Texas with great success and is now rolling it out to all digital cable subscribers in Austin. BIAP is also in discussions with other major cable companies who are interested in bringing interactivity to their customers.
Does this present a new oppurtunity for impulse consumers to watch the advertisement and then Buy. Consider cable porn. industry revenues.It must be nice to buy the competition rather really compete.
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