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Monday, January 31, 2005

eBay UK Hits 10M Users

eBay's UK site has been growing by leaps and bounds. In less than a year, they have doubled their user base and have now passed the mark of 10M registered users.

That of course is good news for eBay, but one thing I don't quite understand is why eBay breaks apart their registrations to various countries when the auctions are the same if you look on, or any other International eBay site.


Anonymous said...

It's so you can list auctions domestically in your own currency - This type of functionality is useful for local purchases. There are also issues with over-seas orders, returns policies, shipping problems and payment clearance problems, that selling domestically avoids.

Jer said...

Another reason is perception. It creates a perceived larger audience, and a more localized feel. Bottom line? Money? More exposure, even if it is "duplicate" content = more money!

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