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Monday, January 31, 2005

eBay UK Hits 10M Users

eBay's UK site has been growing by leaps and bounds. In less than a year, they have doubled their user base and have now passed the mark of 10M registered users.

That of course is good news for eBay, but one thing I don't quite understand is why eBay breaks apart their registrations to various countries when the auctions are the same if you look on ebay.com, ebay.co.uk or any other International eBay site.

2 comments:

Anonymous said...

It's so you can list auctions domestically in your own currency - This type of functionality is useful for local purchases. There are also issues with over-seas orders, returns policies, shipping problems and payment clearance problems, that selling domestically avoids.

Jer said...

Another reason is perception. It creates a perceived larger audience, and a more localized feel. Bottom line? Money? More exposure, even if it is "duplicate" content = more money!